According to a recent study sponsored by the American Society for Aesthetic Plastic Surgery, Botox’s popularity is waning with more women than ever saying no to the wrinkle-busting injections.

The study states that in 2007, Botox injections dropped by 15% over 2006 figures despite the number of cosmetic surgery procedures increasing by 2% over the same period. Botox amongst men also increased by 10% over the same time frame implying that women are turning their backs on Botox.

However, not everyone believes the figures are correct – Allegran, the makers of Botox, have said that they doubt the claim that Botox popularity is declining, and some other organisations have also expressed doubts over the figures.

There are a few reasons why Botox popularity may be waning – the most prevalent factor is the current economic climate. With people becoming increasingly worried about their finances, and with levels of personal debt increasing, some are cutting back on non-essential expenses which include things such as Botox.

Popularity: 40% [?]